9 Ways to Build a Buzz about Your Business
In marketing, there is a term called “buzz marketing”. Buzz marketing is all about doing something amazing to get people to talk about you and your business. Today, creating buzz about your business is important, especially as there are so much competition in the marketplace.
If you can set yourself apart in this way, you’ll win a lot of new customers. Here are nine ways to do that.
Send Out a Press Release – Press releases are still a viable and important way to get buzz about your business, even in this day of social media and blogging. Press releases should be sent out to your contacts every time you have something newsworthy to share.
Create and Share an Infographic – Infographics are long, pictorial graphics that tell a story about the data and information that you have. These are great ways to encourage sharing, especially if you include data that is relevant for your audience that they’ll enjoy.
Release a Free eBook on Kindle – Having a book launch with a free Kindle book is a great way to create buzz. Ask the people who download the book free to give you a review and feedback, which will help move your book up on the list that Kindle recommends to people.
Create Viral Videos – While you might not be able to just willfully create a viral video, if you create regular videos that are of interest to your audience then one of them is bound to resonate enough to go viral. Videos get shared more often than text, so you’re off to the right start when you create videos.
Hold a Contest – Contests are great way to create buzz about your business. You can have them on Facebook, Twitter, Pinterest, your blog, however you want. Just follow the rules of the platform and make sure your prizes are relevant to your audience.
Conduct a Blog Tour – A blog tour is where you plan to place a guest post that is original, and the topic is about something you’re promoting. In order to set that up, you can contact people to allow you to post your article and information on their blog.
Host a Webinar – Webinars are great ways to build your email list and get buzz about your business. A good way to do it is to ask other people to do them with you. That way you all can cross promote to your own email lists.
Start a YouTube Channel – A YouTube channel can be almost as good as having a television show if you plan out the content you want to do, post content on a consistent basis, and try to be as professional as possible.
Connect to a Charity – You don’t want to do charitable things just because you want to create buzz. However, if there is a charity that you like, you can donate a percentage of proceeds all the time to it, or you can have yearly sales where all proceeds go to the fundraiser.
If you want to create buzz about your business, using social media is a great way to do it. Try these different ways and see what reactions you get. Keep doing new things as often as you can to keep the buzz going.
Need help with your brand strategy, messaging or positioning? Check out my Brand Strategy Guide that will walk you through the steps to creating your brand.