7 Quick and Easy Ways to Market Your Business
If you’re just starting out, you may need to find ways to market your business.
Here are some quick and easy ways to market your business:
I know, I know, business cards are considered old school now, since we live in a digital age. However, you never know when you might meet the right connection and they ask for your business card. Better to have them created and keep them handy when you go to any event, just in case. Having a physical card can show that you are invested in your business and you are a real business professional, since many corporations and businesses still use cards. Also, you can leave a card in a drawing, in a giveaway bag, etc. When you have to hand out your phone number to anyone, give them your business card. You never know when someone will need the services you offer, or when your friends and family will meet up with someone who needs your services and pass your card along.
Set up branded social media accounts for your business. You don’t have to be on all social media networks, but you need to be everywhere your customers are. Use the knowledge that you have about your audience to choose which social media networks where you should have a presence. Make sure you write good profiles that represent your brand in a cohesive way.
When you write a blog post, send it to social media. When you take a picture of something, or have a question about something you’re creating, mention it on social media. Use social media to engage your audience in creative ways. You can use social media to get email list signups, promote events, and more.
When you looking to marketing your business on a budget, a great way to get the word out is to create a lot of buzz. You can do this in a number of ways. Create a viral video, write a blog post on a hot topic, or have a contest with videos that get voted on by the audience. It’s a great way to get people talking and to promote your business. Offer a relevant and amazing prize or giveaway and it’ll also create buzz.
Choose networking events wisely. You can network with people who can become clients, or who can send you clients. You can also network with others in your industry. Try to find online or local networking events that you can attend. There are many mastermind groups online that have a fee for joining, but are awesome ways to find clients or collaborators once you spend the time building relationships and developing trust.
A really great way to increase your customer base is to convince your customers to refer you to others. Most of the time satisfied customers will tell others about you, but in some cases they may not because they want to keep you to themselves. This is especially true with service-based businesses. So, a great way to overcome this issue is to give your customers a reason to tell others about you such as a discount coupon, or additional freebies for each paying customer they send your way.
Share Your Knowledge
If you’re an expert on anything, you can write a book about the topic. You can publish it easily on Kindle, or promote it as a PDF document right from your website. You can sell it, or give it away for free. It’s up to you. But, a book can push you forward in the eyes of your audience as a true expert and become a calling card.
Using your book as a foundation, put the word out that you’re ready to give talks locally. For out of town speaking, oftentimes the event host will offer to pay the cost of your ticket and travel expenses. Sometimes, you can even get paid for keynote speaking once you’re established and in demand. So, not only can speaking become a good marketing opportunity, but it can also become a new revenue stream.
These marketing ideas are quick and easy ways to promote your business. Putting to work even a couple of these ideas will push your business forward.
What are some of the ways you market your business? Do you need help with additional strategies for building your brand or starting your business? Check out my Brand Strategy Guide that will walk you through the steps to creating your brand and check out the Start Your Business Bootcamp course to start your business.