5 Ways to Increase Your Brand Visibility
If you want to become successful in your business or career, you’ll first have to be seen as an expert in your niche. Most likely you’re already working toward that goal. If you’re not quite there yet, here are some tips on how to increase your brand visibility.
Content Creation – This is one of the most important things you can do to grow your audience and your credibility. Blog posts, podcasts, ebooks, and self-paced training programs, are the building blocks of your brand. If you want to increase your profitability, you first have to put in the work to establish yourself as an expert through content creation.
Video – Your potential clients need to get to know you better before they enroll in that group-coaching program you’re offering, and video is the easiest way for them to do that. It may be worth it to invest in a personal branding consultant, hire a communications coach, and start sharing what you know on YouTube, Facebook Live and other video channels that are relevant to your audience.
Write a Book – A real physical book can increase your credibility and pave the way for the rest of your business or career. Now, we’re not talking about Kindle books here (although they do have their place in your overall content plan). For this, you want to publish a printed book. Writing a book can open the door to speaking engagements, tv and radio interviews as well as magazine features. All of these features add credibility to your brand and open the door to more opportunities.
Speaking – Nothing says “I’m an expert” quite like standing on a stage and speaking in front of a group of people. Perhaps you have already attracted the attention of event organizers and maybe you’ve even been asked to speak at a few events. If you have, and have turned down the opportunity, now is the time to boost up your confidence and make the leap. If you have not yet spoken in front of a crowd, then go out and actively seek opportunities that are a good fit. Don’t be afraid to start small—at your local Chamber of Commerce or a recurring MeetUp group—but keep an eye on the big stage, too, and be open for the chance to speak to a crowd regarding your expertise.
Host a Live Event – Want to really blow your audience away with your coaching and business skills? Plan and host your own live event. It doesn’t have to be huge. In fact a small, intimate venue is often the best choice when holding your first event. Live event hosts are often viewed as experts in their industries, often because typically they are.
Remember, no matter which brand boosting method you use, it will only work if people know about it. So don’t just start a podcast, make sure you promote it. Don’t consider speaking engagements of any kind without ensuring you publicize the event heavily, and never write a book without a launch plan.
Credibility and visibility go hand in hand, so do everything you can to get the word out about your achievements and your brand.
What are some of the ways you have increased your brand visibility?
Do you need help with additional strategies for building your brand or starting your business? Check out my Brand Strategy Guide that will walk you through the steps to creating your brand.